These Terms of Service ("Terms") govern the subscription, access and use of the Laiki platform.
The platform is operated by Laiki Ltda., CNPJ 55.653.095/0001-34, with registered office at Rod. José Carlos Daux, 4150, CEP 88032-005, Florianópolis/SC ("Laiki", "we").
By accepting an Order or using the platform within the limits applicable to their role, the Customer, its Authorized Representative and its Authorized Users agree to these Terms. Anyone who does not agree must not contract or use Laiki.
The Privacy Policy and the Data Processing Agreement ("DPA") supplement these Terms and are available at app.laiki.co/privacy and app.laiki.co/dpa respectively.
1. Definitions
Customer: the legal entity or organization that contracts the Laiki platform.
Authorized Representative: the natural person with authority to contract with Laiki, accept the Order and bind the Customer to these Terms.
Authorized User: the natural person authorized by the Customer to access and use the platform. The Authorized User must comply with the account, security, acceptable use, confidentiality and intellectual property rules applicable to their access, but will not be treated as a commercial representative of the Customer merely by using the platform.
Platform: the Laiki digital marketing analytics and management software, including leads, events, dashboards, reports, integrations, webhooks, workflows, automations and artificial intelligence features, accessed as a service over the internet.
Plan: the set of features, limits, billing cycles and prices contracted by the Customer.
Add-ons: optional features contracted in addition to the Plan.
Order: the record of the contract, made at checkout or through a commercial proposal, service order or equivalent instrument, identifying the Plan, Add-ons, implementation, cycle, amounts and specific conditions. The Order forms part of these Terms.
Customer Data: data, content and instructions entered into the platform or connected to it by the Customer or its Authorized Users, including personal data processed by Laiki on behalf of the Customer.
Laiki Operational Data: data processed by Laiki for its own account, authentication, billing, security, support, administration, improvement and platform usage analysis purposes.
AI Tools: features that generate analyses, descriptions, classifications, predictions, conversations or recommendations using artificial intelligence, including features executed automatically as a result of an action or configuration by the Customer.
Integrations: third-party services connected to Laiki, such as Meta Ads, Google Ads, LinkedIn Ads, Google Analytics, RD Station, Conta Azul and Pipedrive.
API and MCP Access: mechanisms for programmatic access to the organization's data, including the Laiki API and the MCP (Model Context Protocol) server, which allow tools chosen by the Customer, including third-party artificial intelligence assistants, to query data with the authorization of an Authorized User, where available to the organization.
Subprocessors: third parties engaged by Laiki that process Customer Data on Laiki's behalf in order to provide the service.
DPA: the Data Processing Agreement available at app.laiki.co/dpa.
2. Acceptance, documents and validity
2.1. The Authorized Representative accepts the commercial conditions on behalf of the Customer by accepting the Order, ticking the corresponding acceptance box, signing electronically or using the platform after receiving these Terms, according to the applicable flow.
2.2. Each Authorized User accepts the rules applicable to use of the platform by completing their registration or continuing to access it after receiving these Terms and the Privacy Policy.
2.3. Whoever accepts an Order on behalf of the Customer represents that they have authority to represent and bind the Customer.
2.4. Electronic acceptance produces the effects permitted by article 10, §2, of Provisional Measure No. 2.200-2/2001 and by applicable law.
2.5. Laiki may keep available technical records relating to acceptance, including the version presented, date, time, account and information necessary to evidence the contract and compliance with legal obligations.
2.6. In the event of conflict, the following prevail, in this order: the DPA for matters concerning the processing of Customer Data; the Order for specific commercial conditions; and these Terms for all other matters.
3. Service description
3.1. Laiki gathers and processes lead, event and campaign data, connects Integrations, runs workflows and automations and generates dashboards, reports and analyses.
3.2. Features, limits, billing cycle and prices depend on the Plan, the Add-ons and the Order.
3.3. We may evolve, change or discontinue features in order to improve the platform, fix problems, meet legal requirements or adapt the service. If a change materially reduces the contracted scope, we will notify the Customer with reasonable advance notice and allow cancellation of the materially affected part without penalty.
3.4. AI Tools may run when the Customer or an Authorized User requests a feature, configures an automation or takes an action that triggers automatic AI processing. The applicable interface or documentation will seek to indicate when a feature uses AI.
3.5. AI outputs are supporting material, may contain inaccuracies and must be reviewed before being used in commercial, legal or financial decisions or decisions that produce material effects on people.
3.6. Laiki does not warrant the accuracy, completeness, timeliness or suitability of AI outputs for the Customer's particular purpose.
3.7. The Customer is responsible for reviewing reports, dashboards, segments, insights and other platform outputs before using them in commercial, legal or financial decisions or decisions that produce material effects on people.
4. Registration, account and users
4.1. The Customer and Authorized Users must provide truthful, up-to-date information and keep credentials, sessions, invitation links, tokens and authentication methods confidential.
4.2. The Customer administers its Authorized Users, roles and permissions and must remove access that is no longer necessary.
4.3. Each Authorized User must use an individual account and may not share a session or credential.
4.4. The Customer is responsible for the activities carried out by its Authorized Users within the authorizations it has granted.
4.5. The Customer or Authorized User must immediately report any suspected unauthorized use or account compromise.
5. Plans, prices and payment
5.1. The Plan, Add-ons, implementation, prices, billing cycle and commercial conditions are set out in the Order.
5.2. The subscription recurs according to the cycle stated in the Order, which may be monthly or follow another period made available by Laiki.
5.3. The invoice is issued in accordance with the charge and applicable law.
5.4. In the event of late payment, a 2% penalty on the amount due, interest of 1% per month and monetary adjustment may apply, to the extent permitted by law and by the Order.
5.5. If payment remains outstanding for more than 15 days, Laiki may suspend access until the situation is remedied, without this constituting termination.
5.6. Prices may be adjusted once every 12 months by the variation in the IPCA index or any index replacing it, with 30 days' prior notice, unless the Order provides otherwise.
5.7. Prices do not include taxes that are the Customer's responsibility under the law.
6. Acceptable use
6.1. The Customer and Authorized Users may not:
-
copy, modify, decompile or reverse engineer the platform, except where the law expressly permits;
-
resell, sublicense or share access with unauthorized third parties;
-
use the platform for unlawful, fraudulent, abusive or discriminatory purposes;
-
infringe third-party rights or rules applicable to marketing, advertising and communications;
-
send spam or communications without a legal basis;
-
introduce malicious content or attempt to circumvent authentication, limits, data isolation or security controls;
-
overload the infrastructure through automated use beyond the limits of the Plan;
-
enter sensitive personal data, data relating to children and adolescents or data subject to a special regulatory regime without prior contractual authorization, a legal basis and adequate measures.
6.2. The Customer must comply with the terms and policies of the Integrations and destinations it connects to Laiki.
6.3. Breach of this section may result in immediate suspension to contain risk, without prejudice to other applicable measures.
7. Integrations, credentials, workflows and programmatic access
7.1. The platform allows external providers to be connected, authorized credentials to be stored, webhooks to be received, workflows, schedules and configured code to be run, and HTTP endpoints defined by the Customer to be called.
7.2. The Customer controls which data enters its workflows, which transformations are carried out and which third parties receive data through Customer-configured destinations.
7.3. The Customer must limit Integrations to the necessary scopes, protect credentials and webhook URLs, vet HTTP destinations and rotate secrets where exposure is suspected.
7.4. Arbitrary HTTP destinations chosen by the Customer are not Laiki Subprocessors, except where they are providers engaged by Laiki and expressly identified by Laiki as Subprocessors.
7.5. Integrations depend on third-party APIs and services. Delay, divergence, unavailability, scope changes or rate limits may occur outside Laiki's reasonable control.
7.6. Where available to the organization, the Customer may authorize API and MCP Access, allowing applications and AI assistants chosen by the Customer to query the organization's data, including personal data relating to leads and events, subject to authentication and authorization by an Authorized User.
7.7. Tools connected by the Customer via API or MCP, including AI assistants and their model providers, are chosen and contracted by the Customer, are not Laiki Subprocessors and process the data obtained under the supplier's own terms. The Customer is responsible for assessing those terms, including the use of data for training, retention and location, for ensuring a legal basis for the personal data transmitted and for limiting authorizations to the necessary users and scopes. Laiki provides the data in accordance with the authorization granted, acting on the Customer's instruction, and may revoke or allow revocation of that access through the platform's controls.
8. Intellectual property
8.1. The platform, including its code, interface, brand, documentation, technology, models, features and improvements, belongs to Laiki or its licensors.
8.2. For the duration of the contract, the Customer receives a limited, non-exclusive, non-transferable and revocable license to use the platform in accordance with these Terms and the Order.
8.3. The Customer retains any rights it holds in the Customer Data. The Customer grants Laiki the authorizations necessary to process that data solely in order to provide, protect and maintain the service and to follow the Customer's documented instructions.
8.4. Laiki may use effectively aggregated or anonymized data that does not identify the Customer, an Authorized User or a third party for security, statistics and platform improvement.
8.5. Feedback and suggestions may be used to improve the platform with no obligation to pay, provided they do not include confidential data or third-party personal data.
9. Confidentiality
9.1. Each party must protect non-public information received from the other, use it only to perform these Terms and share it only with people who need to know it and who are subject to a duty of confidentiality.
9.2. This obligation does not apply to information that is public without breach of these Terms, was already legitimately known, was obtained from a third party with no duty of confidentiality, or was independently developed.
9.3. Disclosure required by law or by an authority will be limited to what is necessary and, where permitted, preceded by notice to the other party.
9.4. The duty of confidentiality lasts for the duration of the contract and for 5 years after its termination. Obligations relating to personal data, trade secrets and information that must remain protected by its nature subsist for the period required by law or for as long as they retain that nature.
10. Personal data protection
10.1. Roles. The Customer is normally the Controller of the Customer Data. Laiki acts as Processor of that data and processes it in accordance with the Customer's documented instructions, these Terms and the DPA.
10.2. Independent controllership. Laiki acts as an independent Controller of the Laiki Operational Data, including account, authentication, billing, support, security, administration and platform usage analysis data. That processing is described in the Privacy Policy.
10.3. Customer obligations. The Customer must maintain an adequate legal basis, transparency and authorizations for the Customer Data and for the instructions given to Laiki.
10.4. Laiki obligations. Laiki processes Customer Data solely to provide the service, applies security measures, limits access, reasonably assists the Customer and uses Subprocessors subject to compatible obligations.
10.5. Subprocessors. The Customer authorizes the Subprocessors listed in the DPA. Before adding a new Subprocessor that processes Customer Data, Laiki will seek to notify the Customer at least 15 days in advance. The Customer may object on reasoned data protection grounds. If no reasonable solution is found, the Customer may cancel the materially affected part without penalty.
10.6. International transfer. Some Subprocessors and Integrations may process data outside Brazil. Laiki will adopt the mechanisms permitted by articles 33 to 36 of the LGPD and by the applicable ANPD regulations, including contractual clauses and other safeguards where necessary for processing under its responsibility.
10.7. Data subject rights. Laiki will assist the Customer with data subject requests within the applicable legal deadline and will seek to provide the necessary assistance within 15 days of receiving a verified request and sufficient information from the Customer.
10.8. Incidents. Laiki will notify the Customer, without undue delay and within 48 hours of confirming a material incident involving Customer Data, of the information reasonably available for assessment and compliance with legal obligations. Further information will be provided as it becomes available.
10.9. Data Protection Officer. Privacy and data protection matters may be sent to dpo@laiki.co.
10.10. Retention during the term. The Customer's lead and marketing event data is kept for the duration of the contract, unless deleted by the Customer using the platform's features. Workflow execution logs are kept for up to 14 days. Other categories follow the periods set out in the DPA and the Privacy Policy.
10.11. Product analytics. Platform usage analytics data is processed by Laiki as Controller. Product events may be kept in PostHog for up to 7 years, depending on the applicable plan and configuration, and masked session recordings are kept for up to 30 days.
10.12. Artificial intelligence. Laiki does not use Customer Data to train its own models. AI requests are processed by OpenRouter and by model providers under configurations intended to prevent the data sent from being used to train models, in accordance with those providers' terms. Those providers may retain data temporarily for security, abuse prevention, legal compliance or service provision, in accordance with their applicable terms and controls.
10.13. DPA. Categories of data and data subjects, Subprocessors, countries, security, retention and deletion procedures are detailed in the DPA, which forms part of these Terms.
11. Security
11.1. Laiki maintains technical and organizational measures proportionate to the risk, including encryption in transit and at rest, isolation between organizations through Row Level Security, role-based access control, authentication, monitoring, secret management, backups and incident response.
11.2. OAuth and API credentials stored by the platform are protected by encryption at the application layer, in addition to infrastructure controls.
11.3. Logs follow minimization rules and redaction of secrets. No system is immune to failure, and these measures do not constitute an absolute guarantee of inviolability.
12. Availability, support and disclaimers
12.1. Laiki uses commercially reasonable efforts to keep the platform available. Where reasonably possible, scheduled maintenance causing material unavailability will be announced in advance.
12.2. Except where a specific SLA is set out in the Order, Laiki does not guarantee minimum availability, a maximum support response time or a maximum resolution time.
12.3. The platform and its outputs are provided on an as-available basis. Laiki does not warrant uninterrupted operation, absence of errors, commercial results, campaign performance, increased conversion or return on investment.
12.4. Laiki is not liable for failures attributable to the Customer, to destinations chosen by the Customer, to connectivity or to events outside its reasonable control. Liability for Subprocessors engaged by Laiki follows the DPA and the limits permitted by law.
13. Term, cancellation and deletion
13.1. These Terms apply for as long as there is an Order, subscription, account or authorized use of the platform.
13.2. The Customer may cancel the subscription through the channel made available on the platform or by written request. Cancellation stops future renewals and takes effect according to the cycle and the period already paid for as stated in the Order.
13.3. Cancelling the subscription is not the same as requesting immediate and irreversible deletion of the organization. During any remaining access period, the Customer may use the available export features and request reasonable assistance.
13.4. Where the Customer requests permanent deletion of the organization, access to the data will be blocked and permanent elimination of the associated Customer Data will be completed within 48 hours.
13.5. The 48-hour period does not apply to records whose retention is required by law, to the minimum evidence necessary to defend rights, or to copies held in backups. Backups remain protected, are not used in ordinary processing and are eliminated according to the technical cycle applicable to the backup.
13.6. Deleting an Authorized User's account removes their profile and access and initiates deletion of their product analytics data, events and associated recordings, with asynchronous processing by the applicable providers.
13.7. Laiki may suspend or terminate access for non-payment, security risk, fraud, legal requirement or material breach not remedied within a reasonable period after notice, where the nature of the risk allows for remedy.
14. Indemnity
14.1. The Customer will indemnify Laiki for losses, expenses and costs arising from a third-party claim relating to unlawful use of the platform, Customer Data used without authorization, infringement of third-party rights or breach of sections 6, 7 or 10.3.
14.2. Laiki will indemnify the Customer for losses, expenses and costs arising from a third-party claim alleging that the platform, when used in accordance with these Terms, infringes an intellectual property right, or arising from an incident caused by a proven breach of Laiki's obligations under sections 10 or 11.
14.3. The indemnified party must notify the claim promptly, allow reasonable control of the defense and cooperate. No settlement imposing an admission of fault or a non-financial obligation on the indemnified party may be entered into without its consent.
15. Limitation of liability
15.1. To the extent permitted by law, Laiki's total liability in connection with these Terms is limited to the amount paid by the Customer in the 12 months preceding the event giving rise to the claim.
15.2. Laiki is not liable for indirect damages, lost profits, lost opportunity or loss of data caused exclusively by the Customer's configuration or by a third-party destination chosen by the Customer.
15.3. These limits do not apply where the law prohibits their limitation, including in cases of willful misconduct or gross negligence.
15.4. The limit in section 15.1 applies to Laiki's total liability arising from these Terms, including the indemnity obligations in section 14.2. That limit does not apply to the Customer's payment obligations or to the indemnity obligation set out in section 14.1.
16. Changes to the Terms and to the service
16.1. Laiki may update these Terms. Changes that materially reduce rights or increase obligations will be communicated 30 days in advance by email or by notice on the platform.
16.2. Continued use after the new version takes effect constitutes acceptance to the extent permitted by law. If the Customer does not agree with a material change, it may cancel in accordance with section 13.
16.3. Each version is given a number and a date. Previous versions will be kept for evidentiary purposes and may be made available on request.
17. Force majeure
17.1. Neither party is liable for delay or failure caused by an event outside its reasonable control, including widespread unavailability of the internet, power, essential infrastructure, act of authority, disaster or equivalent event.
18. Communications
18.1. Laiki may send communications to the registered email address or through notices on the platform. The Customer must keep its contact details up to date.
18.2. Electronic communications are considered valid to the extent permitted by law.
19. Assignment
19.1. The Customer may not assign these Terms without Laiki's consent. Laiki may assign them to an affiliate, successor or acquirer in a corporate reorganization or sale of the business, with the applicable obligations maintained.
20. General provisions
20.1. These Terms, the Order, the DPA and the documents expressly incorporated form the agreement between the parties regarding the platform.
20.2. If any provision is invalid, the remainder stays in force.
20.3. Tolerance of a breach does not constitute a waiver.
20.4. Obligations that by their nature must survive remain in force after termination, including confidentiality, data protection, intellectual property, indemnity, liability and outstanding payments.
20.5. These Terms are governed by the laws of Brazil. The parties will seek a good-faith solution before taking formal measures, except in urgent cases.
20.6. The courts of Florianópolis/SC are elected as the forum, subject to mandatory legal jurisdiction rules.
21. Contact
Commercial, billing or support questions: contato@laiki.co.
Privacy, DPA and data subject rights: dpo@laiki.co.
Laiki Ltda.
CNPJ 55.653.095/0001-34
Rod. José Carlos Daux, 4150
CEP 88032-005 - Florianópolis/SC - Brazil